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SELL LANDED PROPERTY
THE PREMIER LANDED PROPERTY MARKETER
PNG LANDED EXCELLENCE TEAM
Adding Value with Our Landed Creative Marketing Strategy
PNG Landed Excellence (PLE) has positioned itself as the premier property team for Landed properties in Singapore. PLE has developed a curated and detailed process to market every property to it's fullest potential.
The marketing process involves different components, which starts from home makeover to professional photography and home tour video. With these assets, the property is marketed through a variety of different channels, both online and offline. With continuous marketing of the property, PLE garners interest from serious buyers and closes transaction at high prices swiftly for clients.
HOME MAKEOVER
The Start of the Marketing Journey
The first step in the marketing process is to have a makeover of the house. The process starts with decluttering and cleaning of the house, thereafter, painting, rearranging furniture and adjusting the lighting are incorporated to bring out the best of the house.
As houses come in different conditions and orientations, a makeover of the property is an essential step before the property can be captured on camera and host visits. Hence, PLE dedicates specialised resources like contractors, designers, painters and home staging companies to makeover and style the house.
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PROFESSIONAL PHOTOGRAPHY
A Window to Your Next Home
Like the adage, a picture paints a thousand words, professional photography plays an important role in showcasing properties, as it provides potential buyers with a firsthand view.
Photos that depict a property in its elegance and spaciousness will attract more interest from potential buyers. This interest can then be converted into a swift closing by PLE.
BRINGING THE PICTURE TO LIFE VIA OUR HOME TOUR VIDEOS
A Live Walk Through of Your Next Home
A video home tour of a property forms an integral part of the creative process for marketing sellers' properties. Home tour videos are a convenient and efficient way for potential buyers to shortlist their preferred properties.
With PLE's experience and prowess, the home tour videos are produced concisely and with the relevance for potential buyers. This translates to higher viewership and audience engagement.
SHOWCASING YOUR LISTING ON MAJOR PORTALS
Leveraging on Property Portals
PLE leverages on the reach of the various major property portals to showcase properties to potential buyers. Some of the portals that PLE utilises are PropertyGuru, SRX, 99.co and EdgeProp.
Besides the wide reach of the property portals, there are additional tools that PLE uses on the respective portals to increase viewership and engagement of listings.
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NEWSPAPERS
Credibility through Print Media
To ensure that maximum exposure of a property listing is achieved, PLE advertises on traditional print media like newspapers. Even though we are in a digital age, there are still advantages of using print media.
The Classified Property section of The Straits Times has long been a first resource for many property buyers. In addition, advertisements on print media exude credibility of the listing and realtor.
FLYERS
Zeroing on a Targeted Audience
Flyers have always been used by realtors to market their services and listings. In the case of PLE, the focus is to create flyers that capture the attention and bring value to the reader.
Through PLE's curated flyers' content and designs, there have been good responses from the distribution of flyers to targeted areas and residences.
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MARKETING ON VARIOUS PLATFORMS
The Power of Social Media Marketing
Harnessing the strength of social media marketing forms a vital component of PLE's marketing strategy. Social media platforms like Facebook, Instagram, TikTok and YouTube are the platforms that PLE utilsies to market listings for clients.
With platforms offering powerful tools to target the correct audience, PLE has been using this targeted approach to market listings efficiently and successfully.
LEAVING NO STONE UNTURNED
Additional Marketing via WhatsApp and Telegram Group Chats that has over thousands of Enthusiasts
Going the extra mile to ensure that every possible marketing angle has been employed, PLE broadcasts its listings on relevant WhatsApp and Telegram group chats. Some of these groups have thousands of participants, which enables the marketing of listings efficient and swift.
With WhatsApp and Telegram providing an easy to use interface, participants are able to forward the listings to their own contacts, this, further enhancing the reach of the listings. Furthermore, interested parties are able to conveniently contact PLE to enquire about a particular listing.
YIELDING POSITIVE RESULTS
Harvesting the Marketing Efforts
With PLE's focus on creative efforts with an array of marketing channels, it has been yielding positive results for clients. There is a steady flow of enquiries and interest for listings that PLE markets.
The result has been swift closing of sales, where some have been sold after just 1 viewing and high selling prices that are above valuation achieved for sellers.
PNG LANDED EXCELLENCE (PLE) ARE GRATEFUL FOR THE TRUST AND SUPPORT OF OUR CLIENTS
To all our clients who have selected us as their real estate consultant and to represent their interests for landed properties, we are honoured when clients send their gratitude through testimonials with encouraging and kind words.
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